It’s a sad day today. I logged in to Tinder (like I always do) and something was different. There was no option to swipe in Tinder Social. I thought it was an app bug since it’s happened before (I actually thought my friends and I had Tinder Social swiped so many times we were kicked off once so I deleted my profile and started a new one which fixed the problem). But alas, gone are the days when my girlfriends and I sip white wine spritzers while we apple mirror-play Tinder Social on the TV and make it into a sort of game show.
Tinder spokesperson tells Bustle that Tinder Social has been “discontinued” because it didn’t “fit cleanly with [their] future direction.”
The full statement from Tinder:
“We discontinued Tinder Social in its initial format. While the feature gained modest adoption with no real marketing effort, it became apparent that the feature as devised didn’t fit cleanly with our future direction, which will be focused heavily on video, location and AI-driven features. We do believe, however, that these features will ultimately lead to a broader social experience on Tinder, which was the original intent of Tinder Social.”
Hopefully Tinder has something more exciting in the group dating social realm coming soon, because I think meeting a group of friends with you friends was less pressure, more fun, and generally a lot more casual than single dating.
Gone is the era, but lucky for you I have screenshots of some of our best Tinder Social moments.
For your viewing pleasure: