Do You Even Lyft?

Lyft and Uber are bigger than ever. What does that mean for us? How do you choose what to use?

A lot of my friends in Los Angeles are selling their cars and opting for alternative forms of transportation including ride sharing apps, the new Metro Line, and other forms of public transit. When you total up a year’s worth of monthly payments, car insurance, gas, parking permits and fees (not including unexpected repairs and regular maintenance), the average Californian is dishing out an upwards of $4,000 a year on personal automobile transportation. That’s a lot of money to keep your driver freedom (and for some it is entirely worth it). Robert Hampshire, a professor at UMTRI and lead author of a new study regarding increase in rideshare use and decrease in personal vehicle use from stated “Our findings show that these ride-sourcing companies do change behaviors.”

Currently there are about 15 major Rideshare apps available in the City of Angels. Uber currently holds 80% of the ride-sharing market while Lyft holds about 10%- the other 10% are made up of the smaller start up ride-sharing apps like Gett, Sidecar, & Flywheel. So how do you choose? I did the research, and even got Lyft & Uber driver approved to see the difference and here is what I found out…

Registering with Uber…
I went to register with Uber and have my vehicle inspected at a parking lot in Burbank. It seemed that every Taxi driver and I had the same idea. We stood in lines, showed our identification & insurance, filled out a W-9, and then had our cars inspected in about 15 minutes. I was in and out in about an hour with minimal questioning after presenting the concrete paperwork demonstrating I had no criminal record and I possessed valid license, registration, and insurance. The people were nice and informative if I asked questions, but it was strictly business- in and out.

Registering with Lyft…
I registered with Lyft and it created an appointment with a driver mentor as the next step in the approval process (as of July 31 this program is terminated, however I enjoyed it and found it very helpful). The Mentor is an experienced driver who has positive passenger feedback and high ratings. They conduct a vehicle inspection, take pictures of you, your car, and license plates for your profile, and then go on a 15 minute test drive with you. The experience was easy, very personal, and efficient. Mentors get $35 for each mentor session, which is good initiative and a way for Lyft to get real life feedback about the new potential driver and their attitude, personal interaction skills, and how they would handle various scenarios. It took about an hour to complete, and a few weeks later I was notified regarding my approval to drive for Lyft.

I conducted a few rides on each app and found the clientele to be very different. When I would drive Lyft, it was usually as if I was giving a ride to a friend or colleague. We would chat, it was casual, and I never felt awkward about having someone sit in the back seat, in fact a lot of times they would sit in the front seat with me and we would talk the entire trip. With Uber, the clientele was generally white collar & on the way to work or the airport. They sat in the back and were fine with having minimal interactions. Please keep in mind I am more of a seasoned passenger than a driver for both apps so my experience is limited as a driver. As a passenger, I find Lyft drivers are more outgoing and accommodating, which verifies their message of community. Uber is a pick-up and go service, akin to a private black car or limo service- and let’s face it, you are not usually chit chatting with a limo driver.

I have had more pleasant experiences with Lyft, and that is mainly because of my demographic, as a 27 year old female. After the numerous PR and legal scandals that have surfaced regarding UBER driver malpractice and crime, I err on the side of caution and comfort and continually find myself only clicking the little pink logo on my phone. The recent resignation of Uber’s CEO, Travis Kalanick further affirms the corporations instability stemming from inner workplace culture that reportedly includes numerous accounts of sexual harassment and discrimination, as well as reports of aggressively pushing the envelope when dealing with law enforcement. On the other end of the spectrum, Lyft’s VP of ‘People’, Ron Storn states, “We try at Lyft to live by the brand—we treat people better. That is in our external community with drivers and passengers, but also internally in how we support and develop our team members.” Like I said, it is as if you are getting a ride from a friend rather than ordering a taxi, which some passengers would categorize as unprofessional, but most are willing to sacrifice traditional service industry driver-passenger behavior, for comfort and safety.

There is no doubt that part of the difference in type and quality of service results from the rate of growth each corporation has seen since their launch. Uber launched publicly in 2011 with less than 200 employees and now boasts 14,000 global corporate employees, with drivers in more than 81 countries. Uber is valued at $70 billion dollars. In comparison Lyft launched in 2012 and currently has 1,400 corporate employees and drivers in over 300 US cities. Lyft is valued at $7.5 billion. Lyft works on a smaller proportional scale and therefor has more control over its quality and retention of their happy employees and whether corporate or in the field, which resonates with the clients.

In July, Uber announced it’s ‘180 Days of Change’ campaign, aimed at repairing its relationship with drivers, which leaders at the company say is “broken.” One of the first initiatives in instigating an in-app messaging system which protects passenger’s personal phone number from being accessed by the driver, hopefully making a passenger feel safer. On the Lyft side, they are not concerned with re-building their reputation, but rather expanding their on trend image formed by the young clientele by introducing campaigns like “Taco Mode“, that partner with Taco Bell, offering meal-deal incentives for Lyft passengers. The playful promotion aligns with their overall motto of how they treat their customers and employees. A recent survey reveals Lyft drivers are happier than Uber drivers overall, regardless of the difference in pay. Lyft pays drivers slightly more and has a rider minimum, Uber has no rider minimum, meaning drivers can get stuck making a few cents per passenger.

As both companies grow rapidly, they are both steadfast in assuring the public about their image and company ethics as the race continues toward the investment in autonomous driving vehicles. Lyft’s president John Zimmer agrees that car ownership in major cities will be extinct by 2025 — as long as autonomous vehicles emerge as a dominant force as most tech companies expect. “Every year, more and more people are concluding that it is simpler and more affordable to live without a car,” Zimmer wrote last year. “And when networked autonomous vehicles come onto the scene, below the cost of car ownership, most city-dwellers will stop using a personal car altogether.”

So when you go to turn in your keys as ridesharing booms, consider your driver, the company that employs them, and the most important for me personally, driver safety. Uber might be paving the road for autonomous vehicles, with Lyft not far behind, but they are still buried in millions of dollars of lawsuits and PR scandal which should hint at overall company stability and reliability.

What do you choose?

 

 

 

The Alchemist

 

“Remember that wherever your heart is, there you will find your treasure.”
“This is what we call love. When you are loved, you can do anything in creation. When you are loved, there’s no need at all to understand what’s happening, because everything happens within you.”
“Everyone seems to have a clear idea of how other people should lead their lives, but none about his or her own.”
“You will never be able to escape from your heart. So it’s better to listen to what it has to say.”

Less Douchebags, More Parking

I love the valley! I could scream it atop the highest of Mullholland mountains!

If you are a Westsider for life, let me try to persuade you. I mean really y’all, there is more to the valley than people shooting porn- there are also a lot of people watching porn (probably because its so hot they can’t leave the house).

But I digress…

What is more “in” than being not “in”? Literally nothing. Nothing says trendy like being somewhere that isn’t trendy. Why do you think all the Kardashians and Biebers live in Calabasas where old retired people who ride horses live? Well The Valley is not a trendy Westside, reservation required, valet only, overpriced apartment, small portioned bougie-organic-grass-fed and placed in a golden box for 28 hours and massaged ’til tender and then served to you on a cut slab of rock for $54 a pop, clothes store (I have no idea what that is, I just got mad and this is what my fingers typed- I even like organic and grassfed but it just sounds stupid to request *).  The SF Valley is easy to navigate, everything is accessible, it caters to families and old people so it’s designed around comfort, you don’t have to worry about crowds, there’s a plethora of outdoor activities to enjoy (stay tuned for my post on the best nature in the valley), there is endless shopping (upscale and thrift), and most importantly there are less douchebags, more parking.

There are several food and drink places strung across the valley that perfectly align with the SF Valley’s (unwritten) mission statement  of being casual & comfortable.

The Spotperfect for after 1am

17200 Ventura Blvd, Encino

The Spot is a hookah bar & lounge that is open until 3am on weekdays and 5am on weekends. Hidden in the back of the Encino Commons complex between Louise and Balboa, it is one of the original Encino hangs (it has been around for 10 years). They don’t serve alcohol so it is perfect for after hours & late night drunchies since they serve delicious appetizer sampler plates (onion rings, chicken tenders, mozzarella sticks), over 40 flavors of hookah, and fresh cut coconuts to rehydrate you and take the ache out of that next day hangover.

Surly Goatperfect for date night

17337 Ventura Blvd #100a, Encino

The sister bar to the West Hollywood pub, Surly Goat Encino opened 2 years ago and is more calm in comparison to the sardine packed Friday Night situation at the WeHo location. Some nights I have been there and it is pretty slow and other nights it’s very crowded and hard to get a seat (especially when there is live music). There is pool, shuffleboard, a photo booth, Karaoke on Tuesday starting at 9pm, bar eats like tots & sliders, and reasonably priced cocktails with a wide bourbon, whiskey, & beer selection (good for date night). There is an outside enclosed patio which is nice for a daytime drink or those nighttime smokers.

Crave Cafeperfect for casual lunch

14504 Ventura Blvd, Sherman Oaks

I’ll just say I crave the options. If your friends are never able to agree on a food genre, well Crave is open 24 hours, and has pizza, waffles, quiches, bagels, milkshakes, sandwiches, boba, burritos, salads, crepes, cakes, burgers, paninis, and even sushi (we get it – you name it they have it). They don’t serve alcohol, and it gets very busy around meal times so avoid the rush by going for a late lunch or late dinner. The salads are huge and the pizza is made fresh. You can lounge inside on couches or outside on the Ventura boulevard patio. This is the heart of Sherman Oaks so there is a lot of shopping and restaurants if you are looking to walk off your BBQ Chicken Pizza and Red Velvet Whoopie Pie.

El Torito Cantinaperfect for taco Tuesday

14433 Ventura Blvd, Sherman Oaks

Taco Tuesday- duh. Every Tuesday from 2-10pm. They recently expanded their Taco Tuesday bar to include more appetizers and sides, all for the low price of $3 a ticket (which you trade in at the taco bar). On Taco Tuesdays they have karaoke in the bar, and the DJ will literally bring the mic to your table and you can sing while you stuff your face with chips and guac (it’s kind of my thing there).  At least three times I have yelled “I LOVVVE SHERMAN OAKS” to the tune of “I Love Rock & Roll” after consuming 3 v-strong cadillac margaritas.

tip: this location is huge so it is perfect for large birthday dinners and it is always a loud and fun environment

HQ Gastropubperfect for dinner & drinks on the weekend

20969 Ventura Blvd, Woodland Hills

This place is amazing, which is why its called HQ (“High Quality”). Designed around a music memorabilia collection & state of the art A/V equipment, this sports bar/ gastropub/ lounge opened about 2 years ago. It has a great menu that is very affordable, good music, a plethora of TV’s, great staff & service, an outdoor patio, and private rooms for events. It is also located within walking distance of three other bars, perfect for a casual bar hop.

Lakeside Cafeperfect for brunch on the weekend

16817 Ventura Blvd, Encino

This is the brunch spot of the valley (though many don’t know it). Right there on the corner of Balboa and Ventura, is a hidden gem. You can sit outside by a natural springs that is shaped like a giant guitar. It is built on Los Encinos State historic land, where some of the original structures still exist (there is a museum you can visit after lunch or while waiting for a table). A description of what was once the Fernandeno Indian village was recorded as part of the 1769 Portola Expedition, so it is full of history, and what a better place to appreciate  history than drinking endless mimosas for $14. The food is great and they have happy hour everyday from 3-6pm.

The Standperfect for casual lunch or dinner (family friendly)

17000 Ventura Blvd, Encino

A block down from Lakeside, is The Stand (which is a block away from The Spot- could we get more creative guys?) It is a “hotdog” stand in that they specialize in hot dogs (over 8 types or you can DIY), but they have everything from burgers & sandwiches, t0 salads & loaded fries. This is a peaceful place to sit outside in the shade (it’s very Austin TX with the picnic tables and string lights). They have a good craft beer and wine selection and it’s super cheap.

tip: try the fireflies they are ta-die for (warning: you will probably self combust)

The Federal– perfect for brunch or dancing on the weekend

5303 Lankershim Boulevard, North Hollywood

The Federal bar is in an old building that used to be a security bank in the late 1800s (I am a sucker for history). They have hip hop upstairs on Thursday, and it usually turns into a pretty crazy dance party on the weekends. There is usually a $5 cover to get upstairs, but if that irks you, then the downstairs saloon is a two-bar, live music, prohibition style speakeasy which is always very busy.  My fave thing at The Federal is their “One Entree & Bottomless Mimosa” brunch which is only $20. I guess you can dance all night, and sleep in your car and come right back for brunch if that is your style (PS if it is your style, you are a real trooper and A+ for being in public at all).

I will continue to update this list as I discover more no fuss, easy going valley hangs. These are just a few of the places that I suggest when people ask me, “Wuz good in the valley?”

*Footnote- I also do love the Westside, I am just a born & raised valley girl so I definitely feel the need to defend from the haters

Los Olivos

My first word was “olive”.  My mom & dad would pop black olives on all my fingers and I would repeat “O-live. O-live. O-live.” After dressing my hands in olives for years they finally realized I was just trying to say “I love you”, and subsequently I now have an obsession with olives.

It is odd that with my ‘I Love Olives’ obsession I have never heard much about Los Olivos, in the Santa Ynez valley located 30 miles north-east of Santa Barbara. I am a big fan of local vacations and staycations so when my friends decided we should do a weekend there I was totally game.

Los Olivos began in 1880 on a 5 tree olive farm, and though they grow olives, they are most known for their vineyards. The quaint three block downtown is home to  24 tasting rooms including 10 vineyards that specialize in sparkling wine  (think outdoors Austin TX vibe with music, picnic tables, and string lights).

Los Olivos is also located just 15 minutes from the Dutch town of Solvang and 5 miles south of Neverland Ranch. There is a ton of stuff to do besides eating cheese and drinking like a horse (like horseback riding, making cheese, hot air balloon adventures, and historic museums)

We stayed in the most charming cottage via airb&b and we were walking distance to the Main Street where an olive festival was happening. There is also a Fess Parker there if you want to be extra swanky. Make sure you check out the “bacon steak” at the Brothers Restaurant, Sides Hardware & Shoes (it is exactly what it sounds like). 

If you want to make it a real adventure you can take the  scenic Pacific Coast train from Los Angeles to Santa Barbara and then an amtrak from Santa Barbara to Los Olivos which connects in Solvang. Perfect for a romantic weekend getaway, girls’ retreat, or mother-daughter weekend. [You can go alone too, just that’s sad and I am sorry. Ok it’s not sad, it’s good to have alone time, I just don’t like it because then the voices in my head get too loud]

Solvang
Solvang
Solvang
Los Olivos
Los Olivos
Solvang